The media entrepreneur and co-founder of RED|For Africa has spent more than two decades working at the intersection of storytelling, communications and cultural influence. He believes stories shape how people understand the world, what societies accept, and how power is exercised. Sustaining that influence, however, requires business discipline, corporate governance and institutions capable of operating independently of their founders.
In this conversation with BusinessDay’s ROYAL IBEH, Jideonwo discusses the power of storytelling in shaping public sentiment, the narratives Africans must abandon, and what is needed to build media institutions that outlast their founders. He also outlines his ambition for HBC: an African media conglomerate with the scale, influence and staying power of the Dangote Group or Berkshire Hathaway.
READ ARTICLE: https://businessday.ng/interview/article/why-we-are-building-the-dangote-group-of-media-in-africa-chude-jideonwo/?amp
