The Nigerian entrepreneur is expanding through FourthMainland, a media and culture group focused on turning African stories, creators and intellectual property into profitable businesses, backed by a personal commitment of at least $500,000 to Africa’s creator economy.
In an interview with Business Insider Africa, Chude Jideonwo, co-founder of RED and the entrepreneur behind YNaija, Joy, Inc. and #WithChude, discussed building multimillion-dollar media businesses, the challenges of profitability and his ambition to create an African media group that can thrive beyond its founder.
