Kenyan comedy star and cultural force Blessed Njugush joins Chude Jideonwo in a searing episode of the viral show #WithChude. Njugush shares how relentless bullying shaped his introversion and creativity, and how moments meant to silence him instead forged an unbreakable inner resolve. From being the smallest child in class to being beaten so often his mother had to beg other parents for mercy, Njugush opens up about a childhood marked by pain and the quiet, burning need to be seen.
In one of the episode’s most arresting moments, Njugush recounts a suicide attempt as a boy, tying a rope in his family kitchen and calling his brother to say goodbye, only to be saved by his mother and brother arriving just in time. The scars followed him into adulthood: being dismissed in creative rooms, told to leave rehearsals, and repeatedly underestimated. Yet when opportunity finally came at university, he seized it with everything he had, holding his character steady even as others laughed. The conversation also captures a powerful full-circle moment: after a critic sneered that Njugush could never match the likes of Lupita Nyong’o, Lupita herself reached out, declaring herself a fan and blessing him. “If Lupita is watching us,” Njugush reflects, “then the yardstick has started measuring itself.”
The episode does not flinch from adulthood’s hardest tests either, losing work, questioning his ability to provide, nearly walking away from his marriage, and a terrifying night when a missed phone call during his wife’s emergency almost cost their child’s life. In the quiet aftermath, Njugush speaks about responsibility, power, and the weight of showing up. From a life-changing KSh 5,000 call to the global recognition he carries today, this is Njugush unfiltered: wounded, resilient, and luminous. It is a story of how pain can sharpen purpose—and how, sometimes, the voice that tried to disappear becomes the one millions gather to hear.
Tagged ‘the golden boy of African media’, Chude Jideonwo is a media entrepreneur whose 25-year career spans advertising, public relations, television, radio, print, and digital media.
As co-founder and CEO of RED | For Africa, he crafted and led strategies that fueled social movements and shaped national elections across Nigeria, Ghana, Kenya, Sierra Leone, and Senegal. Under his leadership, RED was honored as African Business of the Year alongside Dangote Group and Chandaria Industries.
In 2016, after a decade at RED, Chude sensed a calling to a new mission. With no prospect of revenue or recognition, he stepped away from his role to focus on storytelling that uplifts the mind, heart, and spirit, and founded Joy, Inc., a human flourishing company that has partnered with organizations like Ford Motor Company and the Lagos State Government to create safe, nurturing spaces for mental, emotional, and spiritual well-being.
In 2020, he also launched #WithChude, a viral podcast featuring conversations with African leaders and celebrities – which has been called the most watched talk show across Africa. Syndicated across three Pan-African networks, hosted exclusively on the streaming platform withChude.com, with tens of millions of views on YouTube, the podcast has become a hub for exploring deeply personal stories about healing, resilience, and growth.
He has taught media and communication to undergraduate and postgraduate students at Pan Atlantic University. He has also advised global corporations and nonprofits, including Meta, Google, the Gates Foundation, the African Union, and the governments of the UK and the US, on media strategy, democracy, and human rights.
Chude has been a Forbes 30 Under 30 honoree, CNBC Young Business Leader of the Year, an Archbishop Desmond Tutu Fellow, and a World Fellow at Yale University. He has served on boards that include Microsoft 4Afrika, the Oando Foundation, and The Initiative for Equal Rights, where he is the current chair. As a filmmaker, his documentaries have been nominated or won for ‘Best Documentary’, ‘Best ‘Feature’ and ‘Official Selection’ at the Africa International Film Festival, the Africa Magic Viewers Choice Awards, the San Diego Black Film Festival, amongst others. In 2024, he was appointed Creative-In-Residence at the London School of Economics.
His writing and work have been featured in The New York Times, The Guardian, BBC, CNN, Al Jazeera, The Huffington Post, and The Financial Times. He is the author of two books: Are We the Turning Point Generation? and How to Win Elections in Africa: Parallels with Donald Trump. His forthcoming book, How Depression Saved My Life, will be published by Narrative Landscape in August 2025.