Media entrepreneur and host of the most-watched African talk show, #WithChude, Chude Jideonwo, will be teaching a special session at the School of Politics, Policy and Governance (SPPG) Nigeria. Known for blending storytelling, media, and strategy, Jideonwo is also the Founder of Joy, Inc. and Co-Founder of RED Media Group, the powerhouse behind some of Africa’s most influential media and political projects.
As a political strategist, his firm StateCraft Inc. has been instrumental in three historic presidential election victories in Africa—shaping campaigns in Nigeria, Ghana, and Senegal. This rare mix of media mastery and political strategy makes his upcoming lecture an exciting opportunity for students to learn directly from someone who has worked at the highest levels of influence.
Today, Tuesday 02 September 2025, Jideonwo will be leading RPO 602-1: Framing the Campaign – Strategy and Communication, a course designed to help students understand how an effective campaign communications strategy can inspire supporters, maximize visibility, and win trust. The class, which holds at 6PM WAT | 5PM GMT | 1PM ET, will be moderated by Amirah Hassan. Students will explore the role of both traditional media (TV, radio, newspapers) and new media (social platforms, blogs, and the internet) in shaping narratives that resonate with voters.
Using case studies from StateCraft Inc.’s groundbreaking work, the lecture will provide practical insights into how to create campaign messages that connect with people, how to use data and messaging strategies effectively, and how to conduct resonance tests to ensure communication truly lands. Students will also be guided through fundamental campaign questions such as: What do you want voters to be thinking about on Election Day? What dominant message should remain in their minds as they make their decision? And what must a campaign say and do to win their support?
For Jideonwo, this class is about equipping the next generation of political leaders with the tools to frame stories that move people and shape history. With his background as Founder of Joy, Inc., Co-Founder of RED Media Group, and host of #WithChude, he brings a perspective that bridges media, politics, and social change. His influence has earned him recognition as a Forbes 30 Under 30 honouree, CNBC Young Business Leader of the Year, and Archbishop Desmond Tutu Fellow.
With his guidance, students of the School of Politics, Policy and Governance will gain not just theoretical knowledge but also a practical framework for building communication strategies that matter.
For more details, visit nigeria.thesppg.org.
